Wild Atlantic Way Travel Guide — Things to Do, Food & Hotels
Irish Tourism trail
About Wild Atlantic Way
When it was launched in 2014 the idea was to emulate routes like the US Pacific Coast Highway or Highway 66, to be done as a single itinerary. They obviously had high hopes for the rental of Harley-Davidsons and prestige cars, and you can imagine the TV spin-offs: the episode ofTop Gear, the celebrity travelogues, the food and antiques programmes. However a second concept, which may have delivered more value, was to create a unified marketing brand, especially for the small coastal towns and villages. Galway needs no introduction but who's ever heard of Dungloe, Kilkee or Castletownbere? The Wild Atlantic Way gives them more chance of being noticed in a crowded travel and tourism marketplace - and they deserve it. So it's a brand rather than a fixed route, and the standard of waymarking va
Wild Atlantic Way Travel Guide Sections
Our comprehensive guide covers 6 sections including: